DeSIGN ThinKING: The King with a Consciousness
A mind that thinks in design language cries Eureka!
Traditional methods of problem solving are
superseded by various techniques and one such notable and most effective
methodology is Design Thinking.
Being Concise:
Design Thinking is a creative problem-solving
approach to solve and resolve problems.
Essentially design thinking is an iterative process where we empathize
with the user, challenge assumptions, define and postulate the problem, ideate
solutions, evaluate and put to test our findings for usability.
Being Attributive:
The attributes and characteristics of design
thinking well paint the need for creative approach.
Collaborative
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Design thinking is a collaborative process which
enables working across disciplines, industries and teams
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Constructive
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Always a constructive process that is solution based
– completely new or from the old ones
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Curiosity
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Being interested in things you don’t know or
understand has its own advantages, as your perception will always be fresh.
This also feeds your curiosity
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Empathy
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Helps understand the requirements from customer’s
PoV
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Holistic
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Helps apprehend issues at a bigger context
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Iterative
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The cynical approach helps in improvement that are
solution based
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Non-judgemental
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As the approach is about empathizing, ideating and
prototyping, there are no judgement
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Social
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Apart from empathizing, the approach also makes you
conscious to real life social problems.
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Communication
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Lays a better way to communicate and listen
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Skills
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One skill leads to the development of another
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Being Imperative:
Multiple variants of design thinking are in
use today and range from three to seven phases or modes, but all modes align
with each other’s thinking, embodying the same principles, as described by the Nobel
Prize laureate Herbert Simon in The Sciences of the Artificial in 1996.
Let’s now discuss about the five-phase
model proposed by the Hasso-Plattner Institute of Design at Stanford, which is
also known as d.school and they are
- · Empathise – comprehending the user and their needs
- · Define – formulating the requirement
- · Ideate – challenging assumptions and creating ideas for innovative solutions
- · Prototype – creating solutions
- · Test – solutions
The key thing about the five phase approach
is that, they are never sequential and linear.
A No Linear Nonsense: Let’s Talk
Business
Applying design thinking to business or any
problem, it always delivers the best. Apart from delivering the best, the
approach also makes us thinkers, thereby encouraging problem solvers,
innovators and leaders. Steve Jobs is an
exemplary design thinker, where he applied design thinking and being the Chief
Innovator, he just got it right, cutting all nonsense.
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