COVID and Retail Industry

 Boost revenue and footfall with proximity campaigns 

• Notify customers when in periods of high dwell time and to engage with your business brand
• New shopping experiences like promotional activities, year-end sales and seasonal discounts increase footfall
• Actively engage with app users with targeted messages
• Focus on brand customers and learn customer behaviours
• Take advantage of proximity marketing  to boost revenue 
• Notify consumers with contextual information 

Facilitate patrons for a better in-store experience  

• Incorporate item recommendations, product reviews, feedback and in-store layout maps through the beacon-enabled app
• Facilitate the users to discover your latest offers on their favourite brands
• Take measures to get insights on the impact of foot traffic
• Make the necessary steps to ensure visibility is high for all events
• Include fun and games to make shopping activities engaging 
• Create a seamless & user-friendly checkout process that enhances loyalty & trust with good mobile app experience

Keep customers satisfied 

• Information is vital. Provide customers with useful information like brand’s nearest stores, offers, and custom messages for birthdays, anniversaries and other significant dates
• Inform patrons location-based navigation to parking areas and other useful information
• Greet and welcome new, returning and VIP customers 
• Engage customers with customer-centric content
• Inform customers about the most efficient path in the mall
• Engage patrons with beacon app and ask their feature preferences on your products
• Take measures to sort feedback on a positive note and manage online reputation 

Optimize retail space for better revenue

• Take advantage of proximity marketing and potentially bridge the gap between the physical and digital world and prompting customers to visit your store
• Optimize your revenue based on footfall in specific areas
• Monitor footfall metrics in general and by customer profile 
• Analyze customer’s check-in, check-out, visit duration and all possible metrics 
• With metrics available, encourage shoppers to visit areas of low traffic 
• Increase in-sales with digital delivery of offers & coupons

Build loyalty programs 

• Convert casual visitors into a loyal customer with digital delivery of content
• Prompt visitors and shoppers to opt for a membership or loyalty program 
• Send periodic messages and information to the customers about your loyalty programs 
• Loyalty programs can be redeemed as discounts for movie tickets for upcoming shows or refreshments 
• Theatre owners can seize the opportunity to gain invaluable insights into their customer's preferences and behaviour 
• Loyalty programs help build a customer base

Focus on targeted marketing 

• Understand customer traits and target movie-goers, especially for non-blockbuster movies that have a narrow audience 
• Customer traits can be comprehended based on their movie feedbacks, previous ticket purchases, trailers viewed and more
• This helps in targeted marketing, especially promoting niche movies and products
• Target on products with a higher chance of sales conversion 
• Targeted marketing requires only fewer resource
• Understand customer’s traffic and spending habits for an efficient targeted marketing activity